Marketing is an integral part of promoting your business. In this workshop you’ll learn the basic principles and best practices for marketing your self, your goods and your business. Topics covered will include defining your target audiences and creating customer profiles that will enable you to discern the messages that will attract your most desired clients, and identifying avenues of outreach that will get your messages seen by your target audiences. This workshop will discuss free, organic ways to promote your business – we will not be discussing paid advertising or promotions.